Sonya 1The Importance of Writing Quality Content
February 12th 2010 23:56
I've noticed a trend recently: Writers who write for online content mills seem to be forgetting that they are not writing for the page impressions. Or at least they shouldn't, they should write for their readers.
Content mills can be a great way for new freelance writers to get started and build their confidence. Writing for a content mill means writers are free to choose their topics, how they present them and how polished the finished product is. Only in the minority of cases there's editorial support.
There's no need for proof or typographical and grammatical correctness. All that matters for the page views is how well articles rank in Bing or Google. The temptation to get anything out as long as it contains enough popular keywords is big. To me, it looks an increasing number of writers are succumbing to it. They sacrifice quality for the sake of a few quick bucks.
Bing and Google need their search results to be relevant for the people searching. They can't afford their search results becoming clogged up with useless content. Useless content results in high bounce rates and the search engines have ways to penalise high bounce rates. By writing poor content, writers may well shoot themselves in the foot in the long run.
The implication for writers is this: Respect the readers. Remember that at the end of a Google search, there is a human being looking for useful information or entertainment. Provide readers with what they want: quality content.
Content mills can be a great way for new freelance writers to get started and build their confidence. Writing for a content mill means writers are free to choose their topics, how they present them and how polished the finished product is. Only in the minority of cases there's editorial support.
There's no need for proof or typographical and grammatical correctness. All that matters for the page views is how well articles rank in Bing or Google. The temptation to get anything out as long as it contains enough popular keywords is big. To me, it looks an increasing number of writers are succumbing to it. They sacrifice quality for the sake of a few quick bucks.
Bing and Google need their search results to be relevant for the people searching. They can't afford their search results becoming clogged up with useless content. Useless content results in high bounce rates and the search engines have ways to penalise high bounce rates. By writing poor content, writers may well shoot themselves in the foot in the long run.
The implication for writers is this: Respect the readers. Remember that at the end of a Google search, there is a human being looking for useful information or entertainment. Provide readers with what they want: quality content.
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